Branding Crush {jcrew liquor store}

When I spotted this branding created by Partners and Spade for j. crew I was instantly smitten. The branding was created for a j. crew men’s shop placed inside an old liquor store in Tribeca… I love everything about the branding from the concept (catering to a men’s shopping experience, including a vintage bar vibe) to the vintage prep school look…perfection!

The store was so well thought out, and the branding carried throughout…I just love it!