We are taking a little departure from weddings today so I can show you a logo/packaging job I just finished. I always adore branding jobs and this packaging job really took me back to my roots. Emily and I met while working for a small graphic design firm and 90% of the work we did back in the day was packaging! (this was almost 6 years ago now! wow!). This project is for a fabulous product, Freshends. They make luxurious towelettes which can be found in high end hotels.
We began the logo design process here. We went back and forth between trying to make it feminine but still appeal to a male consumer as well.
Here is where we ended up. The scope of the project included logo design, business cards, stationery, packaging for the individual towelettes as well as 2 different box types.
Here is snapshot of an adorable basket the client put together as a thank you. You can see the actual boxes and individual packaging. The boxes turned out so fabulous, we chose a matte satin finish box material that I absolutely love and I feel fits the product perfectly!
