When Jenny from Jimmy Choo told me about this amazing collaboration between Jimmy Choo + Elton John Aids Foundation, I had to share it with you. First of all I figure you all are a pretty creative bunch, and to all you brides out there, who doesn’t want a brand new pair of Jimmy Choo’s to wear to their wedding right!? Ok here’s the deal, they are holding a photo contest to support the launch of Project PEP, a charity collection that donates 25% of sales to the Simelela Rape Centre in South Africa. The money goes towards providing the HIV-preventative treatment PEP (which must be taken within 72 hours of exposure to HIV) and counselling to victims of rape in South Africa, which has the highest count of rape in the world.
Here are a few of my favorite submissions so far to spark your creativity. The theme is “You, your shoes and 72”. To enter yourself check out the Project Pep website here.
Now officially this may be the BEST giveaway in the history of giveaways. I mean 7 PAIRS of Jimmy Choo Shoes!? and 2 purses of your choice!? That is seriously insane! And totally worth the effort, plus an incredible cause of woman helping woman. Good luck everyone!!