Branding Study {Elle F Bijoux}

I thought it would be fun to share with you our process for branding and logo design. This particular case study is branding we created for Leslie at Elle F Bijoux. She designs unique necklaces from old pocket watches!


We start by creating an inspiration board based on images that the client has collected, or the concepts and ideas discussed. In this case the client, Elle F Bijoux, was drawn to art nouveau, vintage imagery and especially that of a woman to be included in the logo itself. This was a really fun project, I was super inspired by Leslie and her vision for the company.


Next comes the logo concepts. We provide at least 3 different concepts to the clients, and from there we revise the concepts until we arrive at the final logo! I have included a few of the ones we came up with for Elle F Bijoux above.


Once the logo is agreed upon we apply color and design any matching collateral. In this case we designed letterpress business cards that were 2-color 2-sided. We have been working on quite a few of these as of late so I thought I would share the process! I adore these types of projects.