Packaging Crush {Kraken Rum}

I came across this fabulous packaging over at the creative genius that is notcot the other day. The people of notcot showcase the press kit from this fabulous rum called Kraken Rum and WOW! The attention to detail on the packaging and on this press kit are unparalleled.

kraken

The box is gorgeously printed and sealed with a custom wax seal and black ribbon. Inside the box lid there are silhouettes of each item included in the package. There was custom printed tissue paper, a limited edition poster, ink + feather…and on and on! This is so brilliantly designed I just can’t get over it.

kraken2

The design of the bottle itself is equally as brilliant. The design team behind this brilliance is Dead as We Know It. I will forever be inspired by this design amazingness!┬áIf you haven’t visited notcot yet, you really must. It’s a daily dose of design inspiration.