Packaging Crush {Kraken Rum}
I came across this fabulous packaging over at the creative genius that is notcot the other day. The people of notcot showcase the press kit from this fabulous rum called Kraken Rum and WOW! The attention to detail on the packaging and on this press kit are unparalleled.

The box is gorgeously printed and sealed with a custom wax seal and black ribbon. Inside the box lid there are silhouettes of each item included in the package. There was custom printed tissue paper, a limited edition poster, ink + feather…and on and on! This is so brilliantly designed I just can’t get over it.

The design of the bottle itself is equally as brilliant. The design team behind this brilliance is Dead as We Know It. I will forever be inspired by this design amazingness! If you haven’t visited notcot yet, you really must. It’s a daily dose of design inspiration.
Filed under: Design, the WV, Things I heart on October 29th, 2009


















Wow love this- the packaging is enough to make me try it and I’m a loyal fan of Sailor Jerry. and by the way, love your blog here. stumbled on it while doing work stuff (i’m a marriage and family therapist) and happened to see the marriage certificate post. I’d love to know how to order those in case I dont win the give away.
This is absolutely amazing. I love the Kraken taking over NYC! Details, details, details… I really love this! Thanks for sharing!